"Speeds DSL just can't beat" claim based on published DSL offerings as of August 5, 2011 versus Cox High Speed Internet Ultimate with PowerBoost®.

Service disclaimer:

Internet service packages shown are not available in all areas. Cable modem required for Internet services. For best performance, use of Cox approved cable modem is recommended. A DOCSIS 3 modem is required to consistently receive optimal speeds for Preferred and higher tiers, and is strongly recommended for all other tiers. Uninterrupted or error-free Internet service, or the speed of your service, is not guaranteed. Actual speeds vary. For Ultimate users with Microsoft operating systems: If you are using an MS operating system other than Vista/Windows 7 (e.g., Microsoft XP), your registry keys must be updated to enable maximum speed performance. PowerBoost® temporarily increases your download speeds for the first 18 to 22 MB of a file when extra bandwidth is available. PowerBoost® is only available with Cox Preferred and higher speed services. PowerBoost® is a registered trademark of Comcast Corporation, used with permission. Professional installation may be required. Installation fees may apply. Cox Security Suite is included with your subscription to Cox High Speed Internet and will automatically terminate upon termination of your Cox High Speed Internet service. Cox cannot guarantee the intended results from the McAfee® services or that the McAfee® software will be error-free, free from interruptions or other failures. The McAfee® services and features are subject to change and are not available for Apple users.McAfee® is a trademark of McAfee®, Inc., and /or its affiliates. Other restrictions may apply.