Take Charge! is a community outreach campaign to empower parents and care givers to manage their children's access to mass media content. The initiative strives to increase customers' awareness and use of the parental controls and filtering tools already available on their cable and Internet services.  Cox has joined forces with children's advocate and TV host John Walsh to educate families nationwide about this vital issue. Providing tools and resources that are easy to understand and implement, Take Charge! helps parents find great educational TV shows and web sites while keeping their families safe from content they find objectionable.